1) Information We Collect
Personal Information you provide: name, email address, phone number, mailing address, service preferences, and any information you submit in forms, calls, texts, or chats.
Automatically Collected Information: IP address, device identifiers, browser type, pages viewed, referral URLs, session data, and similar analytics collected via cookies, pixels, tags, SDKs, or local storage.
Call & SMS Data: mobile number, message content, delivery status, timestamps/metadata, and call recordings where permitted by law (we will notify you if a call is recorded).
2) How We Use Information
- Provide, operate, troubleshoot, and improve the Services
- Schedule evaluations/appointments and deliver training services
- Respond to inquiries via phone, email, or SMS
- Send confirmations, reminders, updates, and important notices
- Send marketing/promotional communications only with proper consent
- Personalize content and measure campaign performance
- Detect, prevent, and investigate fraud, abuse, or security incidents
- Meet legal, tax, accounting, and compliance obligations
3) SMS / Text Messaging (A2P 10DLC)
By providing your mobile number, you may consent to receive SMS/text messages for:
- Appointment scheduling and reminders
- Service-related communications and customer support
- Marketing or promotional messages (only with express written consent)
Consent: We obtain consent via unchecked opt-in checkboxes on forms, explicit verbal consent during calls (documented in our records), or when you initiate a text conversation with us. Promotional messages require express written consent.
Message Frequency: Messaging frequency may vary.
Opt-Out: Reply STOP to unsubscribe. Reply HELP for assistance.
Carrier & Rates: Message and data rates may apply.
Privacy & Storage: We may retain SMS consent evidence, metadata, and message content as needed for compliance, support, dispute resolution, and recordkeeping. We do not sell SMS consent, phone numbers, or message content.
4) Advertising, Analytics & Remarketing (Google & Meta)
We may use Google products (e.g., Google Ads, Google Analytics, conversion tracking, remarketing) and Meta products (e.g., Meta Pixel) to measure performance and show ads based on your interests. These tools may set cookies or read device identifiers to understand your activity on the Site and (where available) across websites and apps.
Interest-Based Ads / Remarketing: We and our partners may show you ads based on your interactions with our Site. You can manage choices using:
We do not use these tools to target sensitive categories. Partners’ use of data is subject to their own policies.
5) Cookies & Similar Technologies
We use first-party and third-party cookies, pixels, and local storage to operate the Site, remember preferences, analyze usage, and support advertising/remarketing. You can control cookies in your browser; disabling some cookies may limit functionality.
6) How We Share Information
We do not sell your personal information. We may share limited data with service providers (hosting, SMS platforms, scheduling, CRM, analytics, advertising partners, payment processors) to operate the Services. We may disclose information to comply with law, enforce terms, protect rights/safety, or as part of a business transfer (e.g., merger or acquisition).
7) Data Retention
We retain information only as long as reasonably necessary to provide the Services, meet legal obligations, resolve disputes, and enforce agreements. SMS consent and opt-out records may be stored to demonstrate compliance.
8) Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
9) "Do Not Track" & Global Privacy Controls
Some browsers offer "Do Not Track" (DNT) or Global Privacy Control (GPC) signals. Our Site does not currently respond to DNT. Where required by law, we will make commercially reasonable efforts to honor GPC signals for opt-out of sale/sharing.
10) Your Privacy Choices & Rights
- Access/Portability: Request a copy of personal information we maintain about you.
- Correction: Request correction of inaccurate information.
- Deletion: Request deletion, subject to lawful exceptions.
- Opt-Out: Opt out of marketing emails at any time; reply STOP to marketing texts.
- Do Not Sell/Share: Where applicable (e.g., CA CPRA), request that we not sell or share personal information for cross-context behavioral advertising.
- Appeal: If we deny a rights request, you may appeal using the contact details below.
To exercise rights, contact us using the details in Section 15. We may verify your identity before fulfilling requests. Authorized agents may submit requests with proper authorization.
11) U.S. State Notices (e.g., CA, CO, CT, UT, VA)
Residents of certain U.S. states may have additional rights under state laws (e.g., CA CPRA). We do not knowingly sell or share personal information of consumers under 16 years of age. For CA: categories collected include identifiers, commercial info, internet activity, and inferences for personalization; sources include you, your devices, and service providers; purposes are listed in Section 2; disclosures to service providers/contractors are in Section 6; we do not sell personal information for monetary consideration. To exercise state rights, see Section 10.
12) Children’s Privacy
Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13.
13) International Transfers
We are based in the United States. If you access the Services from outside the U.S., you consent to the transfer of your information to the U.S. and the processing/storage of your information in the U.S. and other countries, which may have different data protection laws.
14) Changes to This Policy
We may update this Policy from time to time. The "Last Updated" date reflects the latest revision. Your continued use of the Services after changes indicates acceptance.